Do you tend to overthink everything including choices you need to make for your business and marketing?
Do you look at those who are “successful” and “pulled together” in your industry and wonder why not me?
It seems like success is given to the free spirits and everything they touch turns to gold with ease and grace while you struggle to too many ideas and too much information.
Analysis by paralysis is real my friends and about 52% of us overthink things which can cause anxiety and inaction.
Overthinking is a common problem that many of us have and it's not productive.
I once heard the simplest way to stop overthinking is to declutter your mind. Same can go for your website. Clutter makes people overthink because there are too many decision to be made and too much information to process.
Health-wise, too much overthinking can take a toll on you mentally and physically. Design-wise, overthinking can cause you to confuse your visitor and lose the sale (or lead).
You're setting yourself up for failure.
- Get outside your own head and start thinking like a customer or shopper. What kind of information would you be looking for?
- Stop striving for perfection. Perfectionism is unrealistic standards that we set for ourselves. You don't need to lower your standards but you can be more forgiving of yourself.
- Stop trying to live up to your competition or industry gurus. They've spent a lot of time (and trial and error) perfecting their brand and website. Most are not overnight sensations.
- Keep focusing on being the solution. Ask yourself what steps someone may take to learn from you or fix the problem that brought them to you.
- Challenge your thoughts. Before you focus on making big changes (or any changes) look at what is working and start there.
Focus on Problem-Solving
I remember three questions my professor posed to us when taking my very first coding class. It had nothing to do with writing the code and everything to do with why we were writing it.
I thought that was an odd way to start a coding class but I must have thought it was important enough to jot down and keep with me for a long time. As the class progressed and we learned to develop, it because clear that we were focusing on solving the problem and fleshing out the variables.
When thinking about your website design, whether it be a single sales page, blog article or overall site ask yourself these three questions.
- Is there a solution to this problem?
- Am I focusing on the solution?
- What steps do I need to take to accomplish this?
Asking yourself those questions can help you to identify the easiest path from A to B and to stop overthinking the process. You potential client will thank you because what you are doing is presenting a straight path the answer(s).
What Your Website Needs
The primary goal of your website is to give your readers and visitors information to make an informed decision about your offers.
- Search engine crawlable.
Your site needs to be optimized for speed, user-intent and more. Start by doing some on-page SEO using our handy SEO checklist will give you a good guide.
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The beauty of WordPress and most web frameworks today is everything doesn't need to be perfect. You have control over what you create, any changes you need to make and adding new information. So basically, done is better than perfect and it's time to stop overthinking every piece of your site.
The bottom line is to lighten up. Mistakes are fixable and everyone has something not quite right on their website. The important thing is that you keep moving forward, updating, tweaking and growing.
Need help with your website design or planning? Check out the consulting sessions that give you a plan of action or insider design tips.