Why Page Speed Matters. 3 Things Your Need To Know

Better Website

Think about the last time you landed on a website, and it took forever to load because the page speed was turtle slow. Did you stay? Or are you impatient like me and moved onto something else?

If your bounce rate is high or your traffic is non-existent, this may be a problem for you. To provide a more user-friendly experience, you need to make sure your page speed is fast.

 

page speed for LeeDrozak.com

A little while ago the hubs and I went to this newer and trendy microbrewery. It was average busy, with the line out the door. That happens with growing pains and sometimes it takes some tweaks to get all the processes right.

But the hubs is a little less patient than I am and was not willing to wait because he was hungry. I was on the fence but ready to wait because I'd heard good things about the food and the beers.

It's the same thing with your website. You may have everything that I need but if I have to jump hoops or wait, what you offer might not be so appealing.

It's all about convenience. Convenience to the visitor and the customer. That's what page speed is convenience.

Yes, it matters!

Consider these three things that you should know about page load times.

GOOGLE THINKS ITS IMPORTANT

Google is a business, and they want to deliver excellent service to their customers. That's us, the web browsers. And they want us to get our questions answered, and they want it as quickly as possible.

Consider this from the Official Google Webmaster Blog:

Speeding up websites is important — not just to site owners but to all Internet users. Faster sites create happy users, and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings.

So in a nutshell, Google likes happy users and happy users want answers now.

Google even has a test for our websites to check load speed. You can see how you rank at PageSpeed Insights

YOUR VISITORS THINK ITS IMPORTANT

A good indicator of visitor frustration is a higher bounce rate. Slow load times do affect your bounce rate. And a high bounce rate indicates that people are leaving your site without sticking around.

We're on information overload, and with short attention spans, we are more impatient than ever. So, your pages need to load fast and display relevant information for their interests. No matter how awesome your content, if it takes forever to load they won't care.

Still not convinced? Let's look at these numbers
47% say they expect a load time of 2 seconds or less. SRC: Kissmetrics

YOUR CONVERSION RATE WILL THANK YOU:

The better a user experience, the more you are likely to sell.

Studies have shown that we like control, and a faster page load gives the user a perspective of having control over the process.

When it comes to buying decisions you have seconds to make or break the decision. The longer the sales page or the cart takes to load the more likely the customer will change their mind. A one-second delay will make a difference.

Still not convinced? Let's look at these numbers

A 1 second delay will cause a 7% loss in conversions and 11% fewer page views
SRC: http://loadstorm.com/2014/04/infographic-web-performance-impacts-conversion-rates/

If you find that you've done everything you can to speed up your site but nothing is working it's time to look at your host. A recent switch of hosts found a significant increase in load times.

What is a good page speed?

The average speed is 3-7 seconds, but you want to get that number as low as possible. Anything over that and you need to consider fixing what is wrong.

To check your speed, I recommend using Pingdom to see the solid numbers and GTMextrix to get some solid fixes for what could be bogging you down.

Still stuck? We can help you with your page speed and keep your WordPress website maintained.

 

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