Be Real With Your Message and Marketing

Better Marketing

I was on the phone with my coach discussing why I cannot seem to get my messaging and marketing down pat. Having been stuck for a long time, I just couldn't figure out how to get to point B.

Then she said something that made me stop. She told me to get it out there and maybe my obstacles will be your inspiration. Put it out for everyone to see and tell them how I am feeling. Don’t be apologetic, be who I am.

Low and behold the light bulb went off between our conversation, a blog post she recently wrote and what I know to be right for me. I have a story. We all have stories but most times we don’t share them. My reasoning was that if I start to share my stories with you, then I have to open up the curtain. Not that I have a problem with that personally but in my business – are you kidding me?

Message to Mooney event.

Thinking back to a conference I attended recently I kept getting the same feedback from the ladies who I knew virtually but was meeting in real life for the first time. I was surprised by the many times I was told how different I seemed online as opposed to off. Online I'm so reserved and practiced where offline I am kicked back relaxed.

I'll start by sharing a few crucial pieces of me, so you get the big picture.

  • I am a recovering perfectionist. No one does it as well as I do, right?
  • I accept people for who they are, warts and all. I really don’t care if you are CEO of a Fortune 500 or custodian of that same company.
  • I find the fun in everything. If there is none, then I create some (within reason of course).
  • I am ADD. Some call me bossy, driven, or as Gram used to say, “full of piss and vinegar.”
  • I hate texting and instant message. I like to have a conversation. I think you get so much more from talking than typing.
  • I'm a digital tech geek, but love being offline to get some sanity back.

So the fact that I know who I am and that I'm comfortable in my skin has me wondering: why am I so freaking stuck? It is because I continue to listen to what other “experts” say I should be doing and talking about instead of following my heart and doing what is part of me?

Why is being myself online so damn hard? Why am I so afraid to show you just who I am? I often wonder if I'm afraid it will narrow down my client base or maybe put me into a box as far as services I offer. But isn’t that the whole idea? To work with people who get you and hold similar values. And let the rest do somewhere else.

Now that you know the truth I'll share where I go from here.

  • I am still a recovering perfectionist but will continue to get the help I need in the areas that I need them. Go team!
  • I'll continue to welcome everyone into my circle, although I do have some boundaries when it comes to certain topics.
  • I'll keep a light tone to my content, message and what I share. Not always but most times.
  • I'll accept my ADD, and as I figure out how to rein it in, I'll share with you so you too can make it your superpower.
  • I'll embrace speech-to-text so that I can get my stories out and find new ways to put words to paper. I will also embrace video, not because it's the hot thing to do, but because it is another way to not have to type.
  • I'll continue to learn about new technologies and changes to existing applications, so you don’t have to.

It’s all about sharing the stories. I think by peeling back the layers of stuffiness that I've built into my online persona you'll see that I struggle just like you. Maybe my “holy crap, what was I thinking?!” moments will help you to find your clarity too.

I'm not sure what happens after this, but I do know that I'm going to just do it. Just be. Do what works best for me and enjoy the ride.

Are you stuck like me trying to be a business persona – one who doesn't jive with who you really are? Let's talk about it in the comments below.

10 thoughts on “Be Real With Your Message and Marketing”

  1. Thanks for sharing your light bulb moment and, as it happens in my case, sharing some of that bright light with me. There are areas of my persona, I believe, that I too was keeping in the dark. Now I’m going to make my resolution list! Good luck with yours!

    1. Glad my sharing helped Patty. I was told recently that the more you share about you the person the more people will connect. I am trying to remember that as I move ahead. No more hiding behind a brand!

  2. Hi Lee,

    I saw your post in my Facebook feed this morning. First, what a great picture of you and Michelle. You both looked so relaxed!

    Second and more importantly, good for you! I’ve spoken with you multiple times for podcasts and in emails. I’ve gotten to know the Lee you are talking about. I am so glad you’ve decided to share that side of Lee with the online world.

    It can be scary and you do have to work at it some days. Been there. You will reread posts hundreds of times before hitting publish.

    At the end of the day though, you will feel good about just being you.

    Now go rock your awesome self!

    1. Thanks Darlene! You are so easy to talk to but you are right that I opened up to some and not so much to others. I am off now to rock my awesome self.

  3. Wonderful post, Lee. I think many of us are afraid “the real us” won’t be accepted or taken seriously.
    I have to say, when I joined the VA world a few months ago, I saw a very different person in you than I see now. I think being more relatable will skyrocket your biz!

    1. Yes, this side is a little more fun! Thanks to my awesome clients, they have helped me through this journey by just accepting me quirks and all.

  4. December 2009. That’s when Mike & I started getting ourselves online in a biz-sense.

    We’re JUST now starting to get the confidence that is getting us the traction.

    Yeah.

    So, yes, I get it.

    I feel your pain and am *happydancing* for you that you, too, are coming out of your closet.

    Btw, for ADD, you might want to check out this site: http://www.workingwithadhd.com/

    Some good stuffs there.

    Also LaVonne Ellis’s Journey around being ‘A Complete Flake’ might be of help as well.

    Rock on! :>O<:

  5. Good for you Lee –

    it is a relief reading of another person’s exact same challenge to show up less than perfect.

    Your style is already different, relaxed and sound just like the girl on the bike in the photo.
    The visual style of your blog is also kick-back friendly, easy on the eye and fresh.

    Julia

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