Do you update your website regularly? I don’t mean adding a post or a page but making changes to ensure your site truly reflects who you are and your business brand.
Technology is evolving exponentially. So is the Internet. Web design has to adapt to these changing standards or be left behind. Most successful websites are the ones that embrace a reinvention by adopting industry best practices where it matters most.
You might think you need to start from scratch to update your website, but that’s a misconception. What’s true is that you need to keep the best pieces of what you have and build on those to make them work for you.
That is the beauty of WordPress. The nuts and bolts are always there; you only need to find how to add the functionality that will make visitors love you. There are easy ways to update your website.
Below are a few tips that can help you decide if your website is outdated and in urgent need of an overhaul.
Using Old Technology
Your website might be elegant and professional for a laptop. But, it may not look the same across different devices and screen resolutions. Pull out the iPad or tablet and find your site. Go ahead, I’ll wait. How does it look?
A haphazard layout, excessive use of images, too many effects or a slow site might turn off visitors. We have 3 to 5 seconds to get someone’s attention. Visitors won’t wait long for any site to load. We also get frustrated to have to click enter here to get into the site.
Think about this, every shopper has a different preference of device and browser. Not being mobile friendly, you risk losing sales to your competitors.
Can You Find Information Quickly?
Your website needs to have the most current and relevant information front and center. Old or irrelevant content is the quickest way to lose a potential client.
Visitors should immediately find the enticed with crucial information they crave; that is displayed in a consistent layout with effortless navigation.
Set a timer for five seconds, yes five seconds, and go to your homepage. What do you notice first?
Your website is not about you. It’s about your customers. If it's not about your ideal client it's time to update your website. You should be answering their needs not telling them what you do.
Having too much, or too little content can create a negative impression. Your potential clients have a problem, and they don't need searching to find the answers to make it worse.
Your home page needs to have a simple and effective call to action. You want your visitors to move further into your site not bounce away.
Is Your Branding Up-to-date?
Has your vision or mission changed? This year I decided that I’d embrace my geeky side. A new look was needed to take me from corporate stodgy to fun and adventurous.
Your site needs to reinforce your current brand.
Go to your blog page or any highly trafficked page. Take a good look at the images there.
Are your images healthy-looking? The images you use (notice I said images and not clip-art) should enhance your message, not take it over. Clip-art, poorly cropped and low-resolution images make you look unprofessional.
Your website it a statement. Your statement. What’s it saying about who you are?
Is Your Website Showing Up in Search Results?
You can have the prettiest of websites, but without thought of who you want to attract, it won’t matter. Does your initial design contain images for all-out words and attention-grabbing phrases? If you're using lots of images because the font or color is different, you need to update your website.
Besides being visually appealing, there are three parts to being found online: research, goals, and marketing. Unfortunately, the first two steps are often missed as part of pulling your site together.
Head on over to Google and type in your name or business name. Do you show up in the first position of the search?
If your site isn’t showing up in the rankings, it could be bad coding (which keeps the bots from indexing it). Or possibly, your keywords don’t make sense for your copy. Or that you haven’t optimized your copy at all.
If you fear your website is vanishing into obscurity, now’s the time to update your website.
A website makeover can certainly help your business realize its true potential. When it comes to the Internet, staying current is everything.
If you’re not sure whether a redesign or update makes sense for you, try a website analysis. I’ll walk through your site addressing all of the above and more.
What problems are you having with your current website? Let’s talk about it now.