Using Your Audience Profile vs. Audience Persona In Your Digital Marketing

Audience profiles and audience personas. Do you know what to use when and why? Keep reading to find out what each are, why you need both and how they work together to keep you on top of your perfect client. I remember like it was yesterday a conversation between gram and I. Being a rebel […]

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Website Marketing – The ABC’s to Making Your Site Stand Out

Website Marketing ABCs to make your website stand out

While doing lots of website reviews, I see people are so worried about getting their business message out that they often few forget the few essential cornerstones of website marketing, which is to catch the attention of prospects. It’s summertime here in the Burgh and with that comes tons of outdoor vendor events. For those who’ve […]

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Are you defining your ideal client to be your ideal client?

Are you defining your ideal client to be your ideal client?

Do you have one person that you are talking to on your website? You know who I’m talking about, the “Ideal Client”. No? Are you defining your perfect client to be your favorite client? Read on to see how I finally made this happen. Years ago I attended a seminar by Beth Caldwell of Pittsburgh Professional […]

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3 Simple Ways To Find The Right Words To Describe You

finding the right words to describe who you are

Don’t you hate when someone asks you what you or your business does, and you completely draw a blank? Why it is that all the cool girls can spit out the right words that are fun and enticing? When it comes to you – crickets, nothing, nada. To find the right words to describe what you do […]

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Why Blog Writing Is Like Walking On Stilts

Blog writing is like stilt walking.

That dreaded time is here… Time to write the next blog post. Do you feel the same when you know you are writing your blog writing? As I continue to reevaluate my business and marketing practices, the one thing I keep coming back to is content creation. Or in my case, lack of content. A […]

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Just Say No – To This Commenting Style on Facebook

if you're answering questions like this, stop.

I saw this conversation on Facebook the other day, and it totally irked the shit out of me. So I decided why not write a post about it and get the air cleared. Let me start by saying that I realized some of the comments were made by people who know the poster pretty well […]

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Be Real With Your Message and Marketing

be real with your marketing message.

I was on the phone with my coach discussing why I cannot seem to get my messaging and marketing down pat. Having been stuck for a long time, I just couldn’t figure out how to get to point B. Then she said something that made me stop. She told me to get it out there […]

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Giving up Twitter for Lent….

the frustration of Twitter

Well, it is that time of year again to give willingly up something to make us stronger and a better person.  I was going to abandon Twitter, and all social media for that matter, to save myself some much needed personal time during the week.  But then reality quickly set in, and I came to […]

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