Better Marketing - Lee Drozak, Web Strategies and WordPress Design

Brand Identity or Brand Personality For Website Planning

Posted in
brand personalities can be as colorful as needed.

Do you feel like your website is floundering because you don't know who to attract, how to get their attention and keep them interested in your business? You need to establish a connection between your brand and your customer so that your website can not only attract the right customers but be helpful to them in finding the solutions. On top of that you need to show the value they will receive by being in a relationship with you and your business. When you're thinking of website design, you need to take into consideration features of your brand like colors...

Keep reading...

Getting Started With Your Brand Identity

Posted in
Crafting a well rounded brand identity.

Do you have a brand or a brand identity for your business and services? Many businesses when developing a brand starts with visual pieces like logo, colors, and fonts based on what appeals to them. However, the visual brand is a piece of your brand and not the identity itself. A brand is made up of three parts: brand, branding and brand identity. Your brand is how people perceive your business. Branding is the action taken to build the image. Brand identity is the culmination of how your brand looks, feels, and speaks to customers. A brand identity is the...

Keep reading...

Why You Need To Update Your Post Dates When Republishing

Posted in
update post dates when republishing.

Do you have a lot of content of your blog or website that seems a little stale and outdated? Now may be the time to freshen that content up rather than creating a new version of the topic. Often we forget that the best way to create relevant content is to freshen up a new blog post with updated ideas and words. But many times the content gets a facelift and you leave the dates to when they were originally published. According to Danny Goodwin, SEJ’s Executive Editor “Outdated information is bad for users – which will reflect back on...

Keep reading...

Using Your Audience Profile vs. Audience Persona In Your Digital Marketing

Posted in
define your audience persona.

Audience profiles and audience personas. Do you know what to use when and why? Keep reading to find out what each are, why you need both and how they work together to keep you on top of your perfect client. I remember like it was yesterday a conversation between gram and I. Being a rebel I didn't listen to anyone except this wise old woman who I thought had tons of skin in my game of life. She told me to be careful with who you surround yourself because they will either make you thrive or wither and die a...

Keep reading...

Website Marketing – The ABC’s to Making Your Site Stand Out

Posted in
Website Marketing ABCs to make your website stand out

While doing lots of website reviews, I see people are so worried about getting their business message out that they often few forget the few essential cornerstones of website marketing, which is to catch the attention of prospects. It’s summertime here in the Burgh and with that comes tons of outdoor vendor events. For those who’ve never been, it’s a gathering of makers and such selling their wares. Because these events are free, and we as a whole are always looking for something cool to settle a problem, the crowds are usually pretty good. My favorite part, besides the yummy food...

Keep reading...

Are you defining your ideal client to be your ideal client?

Posted in
Are you defining your ideal client to be your ideal client?

Do you have one person that you are talking to on your website? You know who I’m talking about, the “Ideal Client”. No? Are you defining your perfect client to be your favorite client? Read on to see how I finally made this happen. Years ago I attended a seminar by Beth Caldwell of Pittsburgh Professional Women titled “Million Dollar Marketing Makeover”, which included exercises to find your ideal client and target market. That was 2009 (at the beginning of my entrepreneurial journey)! Before I walked into the seminar, I thought I knew my ideal client. However, after completing the exercise and...

Keep reading...

3 Simple Ways To Find The Right Words To Describe You

Posted in
finding the right words to describe who you are

Don’t you hate when someone asks you what you or your business does, and you completely draw a blank? Why it is that all the cool girls can spit out the right words that are fun and enticing? When it comes to you – crickets, nothing, nada. To find the right words to describe what you do isn't easy for everyone. Most people are uncomfortable talking about themselves let alone promoting what they do. Hands up here. I can when with friends but in a crowd of colleagues, nope. I have always been confident and am knowledgeable in what I do but...

Keep reading...

Why Blog Writing Is Like Walking On Stilts

Posted in
Blog writing is like stilt walking.

That dreaded time is here… Time to write the next blog post. Do you feel the same when you know you are writing your blog writing? As I continue to reevaluate my business and marketing practices, the one thing I keep coming back to is content creation. Or in my case, lack of content. A task I just cannot seem to master. When I was younger, I was fearless. Nothing stopped me from trying and doing anything. If you put something in front of me that I wasn’t sure I could do, I’d keep at it until I mastered it....

Keep reading...

Just Say No – To This Commenting Style on Facebook

Posted in
if you're answering questions like this, stop.

I saw this conversation on Facebook the other day, and it totally irked the shit out of me. So I decided why not write a post about it and get the air cleared. Let me start by saying that I realized some of the comments were made by people who know the poster pretty well but that does not excuse the lack of sensitivity. Anyway back to my story. As I was checking my personal profile, I saw a post from a connection that said: “help my site has been hacked.” There were over 20 comments on a post that...

Keep reading...

Be Real With Your Message and Marketing

Posted in
be real with your marketing message.

I was on the phone with my coach discussing why I cannot seem to get my messaging and marketing down pat. Having been stuck for a long time, I just couldn't figure out how to get to point B. Then she said something that made me stop. She told me to get it out there and maybe my obstacles will be your inspiration. Put it out for everyone to see and tell them how I am feeling. Don’t be apologetic, be who I am. Low and behold the light bulb went off between our conversation, a blog post she recently wrote...

Keep reading...

Giving up Twitter for Lent….

Posted in
the frustration of Twitter

Well, it is that time of year again to give willingly up something to make us stronger and a better person.  I was going to abandon Twitter, and all social media for that matter, to save myself some much needed personal time during the week.  But then reality quickly set in, and I came to my senses.  Why do you ask? Well, the answer is very simple. I log into Twitter daily, often throughout the day, but you social addicts know how it goes.  I catch up with all my Tweeps (for non-Twitters, those are Twitter people) and find out...

Keep reading...
simple brand style guide

SIMPLE STYLE GUIDE

GET THE FREEBIE

Download the FREE style guide to get you started creating an asset for a more consistent visual presence!

persona-freebie-workbook

CRAFTING YOUR PERSONA

GET THE FREEBIE

Download the FREE mini-workbook to get you started creating your audience persona today!

Scroll to Top