Notes from the designer on websites, WordPress, organization and sanity.

Blog Posting Cornerstone

Insider Tips To Help Your VA With Blog Posting

It’s hard enough to build a thriving business on your own, BUT if you need to shave a few hours off of your blog creation and blog posting, then it’s time to expand your team. The first move, most business owners make is in hiring a virtual assistant. But hiring one can be just as overwhelming as your to-do list. Don’t believe me? Look in any of your Facebook groups, and you’ll see TONS OF ...
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commercial font sites for great typography

Five Free Commercial Font Sites You Need To Know

Fonts can certainly give your website personality and flair, but it’s important to realize that all fonts available on the internet are not web friendly or free of charge. Commercial font sites are favorites of web and graphic designers for their client projects to add visual flair to their creations. Typeface follows copyright rules like images, and you cannot use a font free of charge if it is copyrighted.Click To Tweet There is a difference between ...
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your business will evolve

How To Brand Your Business On A Bootstrap Budget

Do you have your online presence on hold because you don’t have a logo or brand for your business? Well, I’m here to tell you don’t let that stop you from doing business online. I remember when I started everyone said you needed two things to brand your business: a business name, and a logo so that people could identify you. So I researched and researched all about business branding. And, I became so focused on ...
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Finding the best fonts for your website

Font Choices: Find the Best For Your Website

Ever try to find that perfect font and then you end up down the rabbit hole of font choices and selections? Every day new typefaces make their way to the web. But not every font, no matter how cute, is right for your website. When picking the perfect font(s), you have to think about a few things. Readability and design are a given, but you also need to consider load times and acceptable use. I remember when I ...
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page speed matters on your website

Why Page Speed Matters. 3 Things Your Need To Know

Think about the last time you landed on a website, and it took forever to load because the page speed was turtle slow. Did you stay? Or are you impatient like me and moved onto something else? If your bounce rate is high or your traffic is non-existent, this may be a problem for you. To provide a more user-friendly experience, you need to make sure your page speed is fast.   A little while ...
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You Need To Keep Your Website Maintained and Secure.

7 Things Your Must Do To Keep Your Site Maintained

You Need To Keep Your Site Maintained and Secure. I recently got a new car because I lease and my lease was up. The reason that I lease is that the hubs and I like a new car every few years because mechanics we are not. I can change the oil and the tires, but that's the extent of my car maintenance knowledge. So knowing I'm covered by warranty is essential in my book. The ...
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Website Marketing ABCs to make your website stand out

Website Marketing – The ABC’s to Making Your Site Stand Out

While doing lots of website reviews, I see people are so worried about getting their business message out that they often few forget the few essential cornerstones of website marketing, which is to catch the attention of prospects. It’s summertime here in the Burgh and with that comes tons of outdoor vendor events. For those who’ve never been, it’s a gathering of makers and such selling their wares. Because these events are free, and we as ...
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Are you defining your ideal client to be your ideal client?

Are you defining your ideal client to be your ideal client?

Do you have one person that you are talking to on your website? You know who I’m talking about, the “Ideal Client”. No? Are you defining your perfect client to be your favorite client? Read on to see how I finally made this happen. Years ago I attended a seminar by Beth Caldwell of Pittsburgh Professional Women titled “Million Dollar Marketing Makeover”, which included exercises to find your ideal client and target market. That was 2009 (at ...
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Non-Techy Way to Improve Your Site Navigation

Non-Techy Way to Improve Your Site Navigation

Have you ever gone exploring, only to come to a neat little town and have no idea where to go or what to find because there are no street signs? Worse yet, there are a bunch of “things to do 5 miles this way or 3 miles that way” and you wonder which way you should go. Ugh! That’s how your visitors feel when they visit your website, and you’re spewing choice after choice at ...
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before you build your website do these things

Before Your Build Your Website, Do These Things

Are you ready to tackle the project to build your website on your own or are you willing to bring on your favorite designer? Either way, there are a few things you need to know that will make the process easier. And… let's face it. It will keep you from going totally bonkers! The process reminds me of my days as a house flipper. You don’t just go in and start tearing things apart (well, ...
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